Challenge
We had to create a name, a brand, all relevant printed material and an effective eCommerce store. Upon launch of the site, we had to ensure the performance of the site in all of the SERPs.
Solution
From initial domain research to market research, a simple clean brand was created. It was decided very early on to build the eCommerce site on a Magento framework, as this would give UMW flexibility and future proof the initial work.