This is the sponsored bit on the right hand side of a search on Google.
Pay Per Click Marketing (PPC)
Pay Per Click Marketing (PPC) is sometimes called ‘Sponsored Search Results’ or ‘Sponsored Links’ or ‘Google Adwords’
It is a quick and easy way to get to the top of the search engines for very specific key phrases. Pay Per Click involves placing various adverts on Google, which appear on the right hand side of the page when specific things are typed. Google charges the user every time the advert is clicked. There are fees involved with where the advert appears in the page
How Pay Per Click Advertising Works
With Pay Per Click marketing, the position of your advertisement is based on a number of factors, it’s a common misconception that it’s all about the bidding system – the higher the bid, the higher the position.
This is not technically true, yes you do have to be competitive with your budgets, but Google especially take into account many other factors Google themselves say here:
The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).
What makes Pay per click marketing so effective is that you that you are specifically targeting the people you know are interested in your product or service. Yes you pay for the privilege, but it is very quick to start up, and you could be getting enquiries from it a few hours after reading this.
Unfortunately, Pay Per Click marketing isn’t as easy as it sounds, if you set up an advert and leave it it’s a marketing program, no doubt your competitors will be reacting to your advertising and making adjustments to their campaigns. This is why an effective Pay per click campaign requires constant monitoring and careful strategising to be as effective as possible.
And that’s where we come in at oomagoo. Get in touch for the various ways we can help your business.