As more consumers are taking their online shopping mobile, a huge opportunity is opening up for mobile ready retailers…

The sheer number of consumers, who will have access to a mobile device, added to the changing of consumer habits with regards to online shopping, means there is a massive opportunity for retailers to gain massive new visitors via the mobile platform.

A business needs to decide on whether to create a mobile website or invest further in a mobile app. A lot depends on the requirements of the user experience. For example, a business website can be adequately optimised as a mobile website, without the need for a mobile app. A mobile experience where the use of the technology of the device can enhance the user experience would be benefitted by a mobile app.

As the market becomes more developed it is possible to target specific demographics on most mobile web sites. Mobile advertising allows brands to target specific users, so reducing wastage massively and ensuring high-performing campaigns.