Mobile technology marks a fundamental shift in how we communicate, find information, and shop. It’s an exciting time to be around…

Business now has an amazing opportunity to think about how mobile can transform their company as radically as the web did. By making mobile a part of their overall digital strategy, companies can transform their relationships with their customers in a way never previously experienced.

Mobile users expect their experience to be as fulfilling as their desktop experience, and considering that it’s projected that by 2014, more people will access the internet via mobile devices than desktops, it’s imperative that a business has a correctly designed mobile presence. Mobile will be like the web generation on steroids.

Mobile sites are obviously designed for the small screen, with the needs of mobile users in mind. If designed correctly, a mobile-friendly site can help a business connect with potential customers and turn viewers into customers.

No matter how they connect – by search engine, by the domain name, by clicking an email link, by sharing through social media, a website should just work for everyone connecting to it. If visitors have to figure out why a mobile website isn’t working, they wont stay around for long.