Design
Good Design is a lot like clear thinking made visual. –
Edward Tufte
In this day and age, we all look at hundreds, if not thousands of designs every day, via browsing the internet. Some we like, some we hate, not many do we really think are really superb.
Content precedes design. Design in the absence of content is not design, it’s decoration.
— Jeffrey Zeldman
Its about understanding the content, the message that a client is communicating, to understand what design needs to be put into place.