Pay Per Click Marketing (PPC)

PPC is a quick and easy way to get yourself to the top of the search engines, Pay Per Click marketing involves advertising on search engines whereby we will place an advert next to a page of relevant search engine results. The advert will have specifically targeted certain key phrases or words that had appear in the search engine results page They are often called ‘Sponsored Search Results’ or ‘Sponsored Links’. ‘Google Adwords’

How Pay Per Click Advertising works

With Pay Per Click marketing, the position of your advertisement is based on a number of factors, it’s a common misconception that it’s all about the bidding system – the higher the bid, the higher the position.

This is not technically true, yes you do have to be competitive with your budgets, but Google especially take into account many other factors

 Google themselves say here

The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).

What makes Pay per click marketing so effective is that you that you are specifically targeting the people you know are interested in your product or service. Yes you pay for the privilege, but it is very quick to start up, and you could be getting enquiries from it a few hours after reading this.

Unfortunately, Pay Per Click marketing isn’t as easy as it sounds, if you set up an advert and leave it it’s a marketing program, no doubt your competitors will be reacting to your advertising and making adjustments to their campaigns. This is why an effective Pay per click campaign requires constant monitoring and careful strategising to be as effective as possible.

And thats where we come in at oomagoo. Get in touch for the various ways we can help your business